BIO
Mission:
Building community by exploring shared histories, expressed through tailoring.
I’m a Canadian fashion designer and creative director, and the founder of Mr. Saturday, a Toronto-based luxury menswear label known for narrative-driven collections rooted in history, subculture, and craftsmanship. Alongside my independent practice, I serve as Creative Director at Roots, one of Canada’s most iconic heritage brands, helping guide its creative evolution for a new generation.
My work started in a very hands-on way. From late nights throwing parties, repurposing vintage garments, and teaching myself to sew, I was driven more by curiosity and community than any traditional fashion path. Over time, that DIY energy grew into Mr. Saturday, which has since presented on the official calendars of New York Fashion Week and Paris Fashion Week. In 2021, I became the first Canadian menswear designer to be officially included on the Paris Fashion Week calendar. Along the way, I’ve been honoured to receive recognition as the Canadian Menswear Designer of the Year at the Canadian Arts & Fashion Awards, as well as being recognized by Vogue as a New Name to Know and by Complex as one of the 20 Canadians Shaping the Next 20 Years of Culture.
In 2023, I was appointed the first Creative Director in Residence at Roots, a role created specifically to bring a fresh perspective to the brand while respecting its legacy. At Roots, my focus has been on evolving the brand image and product language. I do that by bridging heritage craftsmanship with contemporary design. Fortunately since I’ve started we’ve seen strong sales performance and category growth, particularly within men’s, women’s and fleece-led lifestyle assortments. It’s been an opportunity to share my vision of Canadian lifestyle, apply design-led thinking at a global scale, and prove that cultural relevance and commercial success don’t have to exist in opposition.
Year in Review
In 2025, I shifted my focus primarily to creative and strategic execution at Roots, while allowing Mr. Saturday to grow organically.
Global Expansion (Mr. Saturday)
1
Expanded Mr. Saturday’s international presence through Paris Fashion Week, global press, and stronger buyer relationships across Europe and Asia.
Costume Design (Mr. Saturday)
2
Grew Mr. Saturday’s couture and costume design practice, creating custom work for Amanda Lepore, Future, and The Weeknd, extending the brand’s reach into music and performance culture.
Roots & Seth Rogen Holiday Campaign
3
Idea Development, Creative Direction, Motion/Still Direction for Roots and Seth Rogen Holiday campaign, ‘Anything Roots’
4
Roots Outpost Rosedale
5
Opening Roots Outpost in Rosedale, the brand’s first concept store.
6
Roots Nova Park (Taiwan and China)
7
Developed and designed Roots Nova Park, a new line for Taiwan, China, and other Asian markets aimed at a younger customer - achieving $3M sales growth in its first year.
Roots & Blue Jays
8
Designing and releasing a capsule collection for the Toronto Blue Jays ahead of their 2025 playoff run.
Roots Signature Collection
9
Designed and introduced a new hero logo program to the brand, the ‘Signature R’, becoming a new staple in our collection and achieving $5M+ in sales growth since its inception.
XO & PSG Design (Personal Work)
Designing and releasing a capsule collection celebrating the championship win of the Paris Saint Germain football team, in collaboration with Abel “The Weeknd” Tesfaye and the XO team.
Roots & NCC Partnership
Supported a national partnership between Roots and the Nature Conservancy of Canada, aligning the brand with environmental stewardship and conservation.
Mr. Saturday Fall Campaign
Enter the romantic world of Mr. Saturday’s nightlife history featuring Amanda Lepore. Focused on the unseen moments of getting ready for everyone’s favourite party that no one wants to go to. The collection focuses on pin striping and structured tailoring, harking back to the golden era of nightlife in New York.
Mr. Saturday Spring Campaign
Continuing our series focused on lovers and the moments before going to a party that you’re dreading. This collection focuses on our hand manipulated fabrics, from our crinkled leather pieces, to our starched t-shirts, and wrinkled pleating in our wool tailoring.
Roots Spring Look Book
Our Spring golf and tennis collection is meant to bring a sense of ease to a world of sport that’s become overly performance driven. Moments laughing in between sets with friends. This collection features an update on our Signature logo, tennis skirts, and handmade leather sports accessories.
Roots Fall Look Book
“At home in nature” is not only our brand’s ethos, but the creative thesis behind our fall campaign. Featuring our Signature Collection, the re-introduction of archival leather accessories, and our take on outdoor tailoring.
